A new independent survey commissioned by Hobart has found the warewashing manufacturer to be head and shoulders above its competitors in terms of brand reputation, product quality, energy savings, customer service and aftercare.
The survey, carried out in conjunction with leading research house Explori, spoke to almost 200 catering professionals from the hotel, restaurant, pub and contract catering sectors (independents, chains and group level) each with sole, joint or advisory purchasing authority for kitchen equipment.
The Peterborough manufacturer came top in every category, against 21 other manufacturers, taking a giant 40% majority share in terms of positive brand reputation. Hobart also scored top for levels of innovation, ease of use and the water and energy consumption of its machines, while its service levels, aftercare and organisational professionalism also ranked highest, often by margins in excess of 15%.
Tim Bender, UK Sales Director – Warewashing at Hobart UK, said: “This extremely positive feedback is great to hear, especially when it’s from those at the sharp end of their own catering operations. It’s testament to the hard work we as an organisation have put in from the floorboards up to ensure we offer not only the most innovative, economical machines but also the very highest levels of care and customer service. This is an on-going pursuit and we’ll continue to work hard at maintaining our reputation in the marketplace.”
News of the survey comes hot on the heels of Hobart UK increasing its domestic and export sales in 2014 by 8.5% with worldwide sales reaching over £1bn.
A significant part of the results were put down to new products unveiled in 2014 including Hobart’s new hood-type AMX and AUP warewashers which were met with an enthusiastic market response. The new machines are the most economically efficient hood-types on the market and bring the company one step closer to its vision of “washing without water”.